Two Ways People Plan Trips. And Why Most Advice Only Helps One

Most people who struggle with travel planning assume there’s something wrong with them. They feel overwhelmed, uninspired, or oddly disconnected from the advice they’re given. Even though they like the idea of travelling. In reality, the problem is simpler than that.

Most travel advice is built for only one way of thinking about trips.

The Two Starting Points

Almost every trip begins in one of two places.

Neither is better.
But they lead to very different planning needs.

1. Place-First Travellers

This group starts with a destination.

“I want to go to Japan.”
“We’re thinking about Italy.”
“I’ve always wanted to see New York.”

Once the place is chosen, the question becomes:

  • What should I do there?

  • Where should I stay?

  • How do I organise my time?

Most travel content is designed for this mindset:

  • city guides

  • top 10 lists

  • itineraries

  • hotel recommendations

For place-first travellers, the internet works reasonably well.

2. Experience-First Travellers

This group starts somewhere else entirely.

“I want a slow, walkable trip.”
“I want to reset and think.”
“I want good food and no pressure.”
“I don’t want to plan much.”

The problem is that these travellers don’t know where yet. They’re not undecided, they’re just starting from a different question. And this is where things break.

Why Most Travel Advice Fails Experience-First Travellers

Nearly all travel tools assume you’ve already answered the question:

“Where are you going?”

If you haven’t, you’re forced to:

  • browse destinations aimlessly

  • save things that look nice but don’t connect

  • choose a place based on vibes you can’t quite articulate

This is why experience-first travellers often say:

  • “Nothing feels right.”

  • “Everything sounds the same.”

  • “I don’t know why planning feels so hard.”

It’s not indecision. It’s a mismatch between the starting point and the tools available.

When the Starting Point Is Wrong, Everything Downstream Suffers

If you start with a place before you understand:

  • pace

  • mood

  • energy

  • constraints

…you often end up with trips that look good on paper but feel off in reality.

This is how people end up in:

  • beautiful cities they’re too tired to enjoy

  • busy destinations when they wanted calm

  • “must-see” itineraries that feel like work

The destination isn’t the problem. The order of decisions is.

This Explains a Lot of Quiet Frustration

Once you notice these two approaches, a lot clicks into place.

  • Why some people love itineraries and others hate them

  • Why “top things to do” lists feel either helpful or pointless

  • Why you can love a place and still feel disappointed

Most travel advice isn’t bad, it’s just context-blind. It doesn’t ask how you’re approaching the trip.

Planning Works Better When the Tool Matches the Thinker

Place-first travellers need:

  • filtering

  • prioritisation

  • structure

Experience-first travellers need:

  • translation

  • pattern recognition

  • reassurance that their preferences make sense

Treating both the same leads to frustration for one group and clarity for the other.

Where This Leaves You

If you’ve ever felt that:

  • travel planning feels heavier than it should

  • destinations don’t excite you the way they seem to excite others

  • you care more about how your days feel than what you “see”

You’re not doing it wrong. You’re just starting from the experience in a world built for places.

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A Different Way Forward

Once you know which starting point fits you, planning becomes simpler.

For experience-first travellers, the next step isn’t choosing a destination —
it’s clarifying the conditions you want your trip to support.

That’s where ideas like:

  • choosing based on pace instead of highlights

  • prioritising walkability over landmarks

  • planning without sightseeing

all start to make sense.

If that resonates, you might find this helpful too:
How to Choose Where to Go When You Don’t Care About Sightseeing.

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Travel Planning Works Better When You Think in Constraints

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How to Choose Where to Go When You Don’t Care About Sightseeing